Given that dogecoin is based off a meme related to an awkward-looking shiba inu dog, both racing outfit and car ascertained a huge following both before and after the race. Recognizing that this unique design brings in a crowd outside of the usual NASCAR demographic, developer Eutechnyx announced that the car would be available as downloadable content in NASCAR 14. There isn’t any pricing information for the DLC yet, but we imagine it will be the most popular piece of downloadable content Deep Silver’s NASCAR franchise has seen in quite some time.
Before Reddit came about in a dogecoin fundraiser to sponsor the car, driver Josh Wise had been struggling to attain funding for his team and vehicle. Having not known the meme beforehand, Wise was both surprised and grateful for how quickly the online community rallied behind the car, which understandably brought a lot of new NASCAR fans into the mix:
What do you think about the design, Ranters? Do you think it’s a funny and unique addition, or would you prefer internet memes to keep out of the sports and business worlds?
NASCAR 14 is currently available for Xbox 360, PS3 and PC.
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Follow John Jacques on Twitter @Makelevi.
Source: Coinjoint
